Steven Soderbergh admits his distribution strategy for Logan Lucky failed

Marketing a feature-film, even a small one, isn't exactly a cheap undertaking, but Steven Soderbergh believed that he could do it differently and save a lot of money in the process. When he came out of big-screen retirement to helm LOGAN LUCKY and UNSANE, Soderbergh decided to roll out a strategically targeted campaign which would cost $20 million. That may still sound like a large… Read More...

from JoBlo's Movie Emporium News http://bit.ly/2SgCDWg

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